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Saturday, November 15, 2025

Thought Chief Q&A: Dana Nehme

Talk about new modalities of content material consumption that drive pupil participation

Dana Nehme is a Senior Studying Expertise Designer at Kashida and has expertise analyzing academic wants and growing efficient curricula. He has a strong background in educational design ideas that enable him to create partaking studying experiences tailor-made to various audiences. At this time, he talks to us about designing custom-made coaching and improvement that allows organizations to upskill and reskill their groups by way of human-centered, partaking, and impact-driven content material.

What is among the greatest challenges organizations face at this time concerning upskilling and reskilling within the Gen Z world?

One of many greatest challenges organizations face at this time is aligning the pace of studying with the quickly evolving expectations and a focus spans of Technology Z college students. It is not nearly maintaining with technological updates; It is about designing experiences that suit your digital habits and emotional drivers. Analysis exhibits that Gen Z college students anticipate digital experiences that replicate the fluidity of social media: quick, visible and interesting. Technology Z expects studying to be on-demand, customized and significant, not a one-size-fits-all answer.

They search function, interactivity and group, and organizations that fail to harness these motivators threat shedding engagement. We see this occur typically: many younger professionals keep away from lengthy, static programs and as a substitute head to YouTube or TikTok for fast, visible, peer-driven studying. It is a clear signal that college students need studying experiences that match the tempo of their lives. So the problem is not only “fast technological upgrades”; It is about preserving studying human, related and steady in a world the place data strikes quicker than structured coaching cycles. Ahead-thinking organizations are responding by providing studying in shorter cycles, typically even by way of gamified microbursts or interactive challenges, to maintain tempo with this want for immediacy.

Kashida’s strategy focuses on new and revolutionary modes of content material consumption. What’s the function of microlearning, gamification, and mobile-first experiences in sustaining pupil engagement?

At Kashida we all the time begin with individuals, not platforms. Our human-centered strategy means we design studying experiences round actual learner wants, not developments. Earlier than selecting a format like microlearning, gamification, or mobile-first design, we first perceive how the learner thinks, feels, and interacts with the content material. As soon as we try this, we use what actually generates outcomes. We’ve got shared extra about this in our weblog about designing partaking eLearning packages, however this is a fast take a look at a number of the strategies we depend on and why they work.

Microlearning delivers data in brief, centered bursts that match naturally into busy lives. Gamification provides the emotional layer; transforms studying from a passive course of to a challenge-based journey. We use badges, progress indicators, leaderboards, and story-based missions to present college students a way of progress and achievement.

And with mobile-first experiences, we meet college students precisely the place they’re: on their telephones, continually related and looking for immediate, significant engagement. Our designs are responsive, accessible, intuitive and succinct, serving to studying circulation naturally into every day life. These approaches make engagement sustainable moderately than situational.

Are you able to share some real-world insights into Kashida’s inside packages, together with internship and onboarding experiences?

Our inside packages replicate our philosophy of motion studying.

In it internship programWe unite concept and observe from the start. Interns typically inform us that they love the sensible nature of their studying, shifting from conceptual understanding to real-world software. Every day brings microtasks that contribute to a bigger aim, and so they recognize the fixed problem and suggestions loop.

For the onboarding expertise, we have gamified the journey to make it welcoming and rewarding. New workers progress by way of modules that regularly improve their “Kashider stage”: you begin as a 0% Kashider and end this system at 100%. They discover the Worker Handbook by way of a scavenger hunt exercise, turning what is commonly static content material right into a discovery expertise.

We additionally encourage new crew members to e-book quick conferences with colleagues to debate every module, turning studying right into a social expertise. This construction not solely encourages engagement but additionally strengthens crew connection and tradition from day one.

Are there any latest improvement initiatives, product launches, or different initiatives that our readers ought to find out about?

We’re at present growing a gamified studying expertise for Salem Bin Mahfouz Basis centered on Future expertise for younger individualsand it is considered one of our most enjoyable initiatives but. The expertise goes past a course: it’s a full platform with packages that mix edutainment and challenge-based studying.

College students progress by way of mini-games, quests, and leaderboards, and observe their progress in comparison with their friends. What units it aside is the way it invitations college students to use their data in actual life by importing quick movies, comedian strips or visible collages to share their findings and reflections, echoing the pure behaviors of Technology Z on social media.

The world of the story is constructed round social media itself, making it acquainted, enjoyable, and deeply related to the best way younger individuals eat and specific data at this time.

What youth-focused packages has Kashida labored on to assist youthful college students develop monetary literacy, cybersecurity, anti-corruption and future expertise?

Kashida has developed a number of youth-focused packages that mix studying with interactivity and storytelling.

For instance, we collaborated with UNDP and the Nationwide Institute for Governance and Sustainable Improvement (NIGSD) and created an interactive gamified recreation for youngsters in Egypt that teaches integrity and anti-corruption by way of scenario-based storytelling. College students select avatars and navigate real-life-inspired dilemmas, making selections that form their journey and consciousness of corruption ideas and mechanisms to mitigate dangers and discover options.

In monetary training, we assist the Riyali Basis to vary its ayal program from face-to-face supply to a completely on-line, inquiry-based design that saved college students, aged 12-16, hooked on all units. The expertise provided quick interactive modules, peer video reflections, and mobile-friendly supply.

As for our Secure Area Venture which goals to guard kids by selling a tradition of cybersecurity in Qatar and the Arab world, we assist youth, caregivers and educators interact with over 450 microlearning sources by way of visible and story-based codecs. The expertise mirrored how they already eat content material: quick, visible and story-based.

In all of those packages, the widespread thread is similar: studying that feels alive, related and autonomous; not instructive, however inspiring.

Concluding

Due to Dana Nehme for sharing her expertise and data with us. You can too seek the advice of Kashida web site to be taught extra about their award-winning options trusted by companies around the globe.

Final however not least, we wish to congratulate Kashida for incomes a spot in our Prime Content material Suppliers to Enhance Your Worker Engagement Methods listing.

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