bluishThe rise of in the pop culture canon continues. The Australian animated series about cartoon dogs aimed at young children will not only become a movie in 2027; This year, it will receive the ultimate symbol of franchise status: Lego sets.
Lego announced Thursday that six Bluey sets will be released in 2025. The sets have not yet been revealed (that will happen in the spring), but Lego said they will be part of their Duplo and 4+ lines, so they will definitely be decorated more. singles aimed at the program’s young audience. Lego mocked the sets with a picture and a nice video clip referencing the iconic silhouettes and colors of Blue Heeler puppy Bluey and her little sister Bingo.
bluish‘s sometimes controversialAlways funny, often touching, and frequently genius-level, the episodes follow the Heeler family as they use imaginative play to explore life’s many mysteries and foibles. “The partnership (between Lego and bluish licensor BBC Studios) aims to create equally fun moments of imaginative role-play and creativity for families as they build, connect and act out their favorite scenes from the show,” Lego said in a press release.
It’s a perfect combination; In fact, it’s surprising it hasn’t happened sooner, given the number of bluish merchandise that is already available (including a sadly terrible video game). bluishMany adult fans may be disappointed not to receive a 1,000-piece diorama of the Heeler house or the solar system from “Sleepytime,” but they probably also have the good sense to know that it’s not about them. And everyone can appreciate the introduction of Bingo orange to the Lego color palette.
