What is an efficient motive for be taught octalysis framework in gamification? How about creating a further $1.06 billion in a single 12 months? How about propelling your organization from being #2 within the nation to being #1 within the nation?
That is this legendary gamification case examine with the Octalysis gamification framework for Caixa Econômica Federal.
This gamification case examine showcases our progressive methodology and outcomes that may topple trade giants.
A challenge led by an avid Octalysis pupil
Full disclaimer: I didn’t do the superb work on this case examine. He was my pupil since 2014: Ricardo Lopes Costa. (In truth, even many glorious case research inside The Octalysis Group It was not made by me however by my unimaginable Octalysis Prime college students who grew to become Gamification Designers/Consultants in my firm).
This ought to be much more superb to see as a result of that implies that you, as an Octalysis pupil, may additionally create implausible designs that assist generate a billion {dollars} in income in your challenge.
Ricardo runs an organization known as Funifier in Brazil that helped Caixa Econômica Federal obtain such superb outcomes. Their gamification case examine demonstrates how efficient use of the Octalysis Framework can result in substantial monetary success in any sector that will want extra motivated staff.
Right here is the “Mission Inconceivable” problem:
- Caixa wanted to empower its 83,000 staff distributed throughout its 4,500 bodily areas
- Every worker job operate wanted to be damaged down into particular APIs that their inner techniques may observe.
- There have been over 70 inner techniques, instruments, software program and databases to trace worker actions and so they wanted to return collectively right into a single gamification expertise.
- Every division has its personal price range for reward distribution.
- The corporate demanded that its annual recurring income enhance by 5% in a single 12 months, reaching 9 billion reais.
- Funifier had solely 3 months to launch its gamified resolution
Listed below are the highlights of the case examine:
- Octalysis gamification carried out by Funifierfor Financial institution in Brazil (Caixa Econômica Federal)
- 76,000 staff have been motivated to deal with work like play throughout 4,500 areas and serve 88 million clients.
- Octalysis Gamification elevated annual income by $1.06 billion (46% enhance) in a single 12 months
- Caixa went from the second public financial institution to the primary public financial institution in Brazil because of the Gamification design
On this transformative gamification case examine, we’ll discover the progressive strategies used to realize these outcomes. This video offers detailed info on the Octalysis case examine that reworked Caixa Econômica Federal.
Above is Half 1 of the case examine. Components 2 and three are beneath:
To discover ways to apply Octalysis Framework to your tasks and create extra billion-dollar gamification case research, try my guide. Actionable Gamification: Past Factors, Badges, and Leaderboards.
To discover ways to turn into an Octalysis Framework knowledgeable who can qualify to turn into an Octalysis Group Advisor/Designer, Join Octalysis Prime. In truth, this case examine itself has been premium content material inside Octalysis Prime for years earlier than I shared it with the general public.
OP has over 1,200 world-leading movies like this and dozens of gamification case research. The content material it incorporates can assist you go from a newbie to a behavioral grasp in gamification design.
